Laserlight.
Now available for bike share schemes.

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Innovative Cities

The Laserlight’s projection improves the experience of urban cycling through increasing riders' visibility. Bike share-specific capabilities include tracking usage, distance travelled and pollution levels, as well as data analysis.

The insights delivered enable cycle schemes to increase efficiency, adoption and satisfaction. More than a projection, the Laserlight is the technology platform for bike share schemes everywhere.

Laser Technology

Patented laser projection improves the visibility of cyclists

Retrofits

Works in combination with the existing on board electronics or configured as a complete system

Auto on/off

Integrated light sensor manages activation of the laser projection to optimise power usage

No additional power

Runs off variety of common dynamos, requiring no additional power source

Data collection and communication

Distance tracking information gathered and communicated to enable preventative maintenance

Simple installation

Can be retrofitted to existing hire scheme cycles

Flexible operation

Customisable projection, flashing sequences, intensity and light sensitivity settings

Weatherproof

IP56 waterproof and dustproof rating

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See the Laserlight in action

London. New York.

In late 2015, Transport for London (TfL) incorporated the Blaze Laserlight into bicycles available to the public under the Santander London Cycle Hire scheme administered by Serco, as an additional safety feature for customers.

In January 2017, Motivate and Citi Bike New York announced the rollout of 250 bikes fitted with Laserlights to encourage bike equity through safer streets.

Proven Effectiveness

    Prior to incorporating the technology into Santander Cycles, TfL commissioned the world renowned Transport Research Laboratory (TRL) to evaluate the Laserlight’s effectiveness. They assessed:

    • Driver perception
    • Visibility to a driver from the perspective of different vehicles
    • Visibility on different road surfaces

    For details on the tests, methodology and the full summary of findings, see here.

    A key test compared the laser’s effects on the blind spot area
    of different vehicles. To bus drivers, visibility improved from
    72.4% with the existing LED lights to 96.2% with the Blaze
    Laserlight. More details here.

    Contact us at [email protected]

A

Visibility with a standard LED light at night
Visibility with a standard LED light at night

B

Visibility with a Blaze laser at night
Visibility with a Blaze laser at night
High Visibility
High Visibility
Blind Spot
Blind Spot

For details on the tests, methodology and the full summary of findings, see here.

A key test compared the laser’s effects on the blind spot area
of different vehicles. To bus drivers, visibility improved from
72.4% with the existing LED lights to 96.2% with the Blaze
Laserlight. More details here.

Contact us at [email protected]

Bring the Laserlight to your city